Public Relations

Aligning a customer’s expectation of your brand with their actual experience requires a consistent and cohesive communications plan. Positioning a brand to achieve this delicate balance requires careful research and strategic planning. When developing a plan, it is essential to remember the important role that "Traditional Public Relations" plays in effective communications outreach. Whether you are launching a new brand/company, would like to expand into new markets or want to relaunch and revitalize an existing brand/company, Copernio can develop a program tailored to your needs.

MEDIA RELATIONS

Our team has spend over 50 years developing, nurturing and maintaining relationships with key editors and producers at Tier 1 national media, lifestyle, regional media and trade/vertical publications.

 

ANALYST RELATIONS

Copernio develops and implements programs worldwide that educate and garner support for client agendas from analysts and industry thought leaders.

 

BRAND BUILDING

Copernio works closely with clients to determine current brand perceptions, clearly target corporation goals and develop a precise plan of action. 

 

PRODUCT MARKETING

We work with clients to develop integrated marketing programs to introduct new products, expand product lines and revitalize existing products.

 

SPECIAL EVENTS, PRESS EVENTS & TRADE SHOWS

These provide unique opportunities to reinforce a company's brand with its public and the media.

 

BRANDED ENTERTAINMENT

Embedding a brand and its products in TV and movies is an effective way to increase brand recognition and awareness with a large audience.

 

RESEARCH

Research is an integral part of any communications program, whether it is informal research gained through customer interviews or more formalized research such as focus groups and surveys.