Michael Golacinski , President, Memorex: Memtek Products, Inc.

Re-engineering a company brand is not a simple task.  Expanding the Memorex brand from consumer electronics media to a new line of computer products at retail was the challenge for Copernio.  Their team performed on editor relations, branding, design and trade show support.  In less that a year after Copernio's brand positioning, our computer product sales quadrupled our media sales (which were also up!).